You are myself

Film by:

Jens Löfgren, Erik Kölare, Alf Arén, Jakob Smedhagen, Tobias Gerhardsson, Sebastian Örtegren, Joakim Aronsson, Tobias Ohlström, Kim Ihre.

My collection explores what identity is, what it consists of and how fashion can create identities. I have studied the difference between selling a designer on the basis of their consumer brand and the creation of individual pieces which people can use to strengthen their own identity. I have created a collection which seeks to communicate our striving for a self through the identities of others instead of our own.

Photo: Joanna Hüttner Lemoine

Models: Nisch

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Fashion show at Kulturhuset Stadsteatern in Stockholm May 19.

Photo: Kristian Löveborg

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